Business research method Essay Example | Topics and Well Written Essays - 2500 words

Business research method - Essay Example There has largely been a relationship between the development of the social networks and the way it influences the spread of information to the different stakeholders. Based on the previous research, the writer has indicated that there is a positive relationship according to the given references between online marketing and customer loyalty. Customers as stated in the literature do participate in online branding and this helps them develop the knowledge of the product more than they would have done. Therefore there is a relationship clarified as to why the stated relationship should exist. Conceptual models can be made by a collection of other approaches apart from the one used by Jesse. These are: event driven process chain, the Joint Application Development, the place/ transition Net and state transition modeling. A literature review undertakes a collection of uses hence the advantages; first, it helps the researcher to see the full picture as seen from the perspective of other researchers. Secondly, it uncovers new evidence. Once undertaken, it helps review the areas that need further research. This is in line with a review of the existing literature and leaving room for further research. Thirdly, it encourages thinking that is very objective. By relating all the researches by other people, one is able to objectively think about many other issues related to the same matters under research. The joint application procedure is important in that it covers a wide range of other methods and therefore the information collected becomes very comprehensive. Its disadvantage however is that it is so wide that it cannot give very specific information needed for a given section of the piece of work. Moderating variables are the qualitative or quantitative variables that affect the relationship and direction in existence between the independent and